About
Cleaning is a
ritual, not a chore.
We make plant-derived cleaning products for people who think about what they bring into their homes. No synthetic fragrances. No ingredient lists you can't read.
We started with a
simple question.
Why does cleaning have to be harsh? Every product under most kitchen sinks is a cocktail of synthetic chemicals — VOCs, artificial fragrances, stabilizers. Effective, sure. But at what cost to your home, your health, your air?
it is an intentional practice. A clean space is a clear mind.
"Somewhere along the way, cleaning became industrialized. Harsh chemicals. Synthetic fragrances. Ingredient lists no one can read."
We looked at the alternatives and weren't satisfied. Watered-down "natural" products that don't actually clean. Overcomplicated formulas with fifteen botanical names masking the same synthetic base. Greenwashing dressed in linen.
So we built something different. A small lineup of plant-derived cleaners with real, readable ingredients. Products that work, that smell good for real reasons, and that you can feel good about using in your home.
The founder
I grew up working in my family’s restaurant, where I learned early that what goes into something matters. When I developed autoimmune diseases as a teen, that became a habit: I read every label: food, skincare, everything I put on or in my body.
The one thing I never thought twice about was what I was cleaning my home with. When I finally started reading those labels, what I found wasn’t reassuring, and no one seemed to think it was worth explaining.
So I made what I couldn’t find: plant-derived, non-toxic cleaners that actually work, with ingredients you can read, in bottles good enough to leave out on the counter. I think cleaning is one of the most underrated acts of care: for your space, for the people in it, for yourself. SOHJI is built around that idea.